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5 Ways Hotels & Venues Can Use Video to Land More Corporate Events

  • Jenna Potter
  • Picture of Jenna Potter
  • 21st July 2019

Video is a powerful selling tool. According to Wyzowl, 81% of businesses surveyed saw an increase in sales from video. Video adds a personal touch to the selling process, building more trust with event planners.

In this post, we have five video ideas every Sales Manager can use that are easy to make and won’t break your budget. Let’s jump in.

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1. Walk through of a bedroom

 

Grab your camera or smartphone and capture what your hotel bedrooms look like. These videos don’t have to be cinematic masterpieces, with incredible angles and transitions. A simple walkthrough is social-media friendly and authentically shows off the true nature of the space to prospective clients.

 

2. Walk through the meeting space

 

Similar to the bedroom video walkthrough, this one is applicable to both hotels and venues. The quality of your meeting space is a huge factor for event planners when it comes to picking out a venue for a corporate client. 

Again, it doesn’t need to be a high-budget cinemetic masterpiece, but make sure you cover all your bases, including: 

  • How many seats there are
  • Projection/presentation capabilities
  • Catering
  • Technology

 

3. Show a timelapse of a room transformation 

 

If you’re venue space can take many forms, show off the transitions you can make! For example, if you’re venue is a museum by day that turns into an event space after-hours, take a time lapse video of your staff hard at work transforming the space. The unique behind-the-scenes look will add interest to potential clients.

 

4. Show off your local expertise 

 

As a hotel or venue Sales Manager, you not only have to sell the space you represent, but also the area you’re located in. Location is important to event planners. For example, they don’t want their corporate clients struggling to reach your hotel or venue with poor transportation links. 

 

To offset the risk to the event planner, you can show off your local expertise by talking about your recommendations of things to see & do in the area. Discuss where the nearest train station is, the parking situation, and some recommendations for activities nearby. 



5. Introduce yourself as the Sales Manager of your hotel


If you’re not shy, make a short video introducing yourself as the Sales Manager of your hotel or venue. This will add a nice human touch to an event planner’s experience of venue sourcing and it will set you apart from the competition. You can talk about the benefits of hosting events at your venue and talk about the best way for clients to reach you directly.

 

We hope you have found these video ideas inspiring enough to pull out your camera and get started! If you use any of these ideas, we would love to see them - send us a tweet at @chs_group and we’ll check them out. Thanks for reading!

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