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The Top 4 Interview Questions in the Events Industry ( + How to Best Answer Them!)

  • Jenna Potter
  • Picture of Jenna Potter
  • 19th July 2018

If your interview is fast approaching and you’re panicking with nerves, don’t fret! Most major companies in the events industry ask a series of similar questions which makes it easy to prepare your answers in advance. Read our guide on the top interview questions in the events industry and how to best answer them to leave a lasting impression of confidence and competence.

preparing for a job interview

 1. Tell me about yourself.

This is your opportunity to give your 30 second pitch. It’s an awkward question as some people don’t know how much to tell. Your 30 second pitch should invite questions, but if it doesn’t, perhaps have a further 60 seconds of vital information about yourself that you would want your interviewer to know about you.

One trick is to imagine that this is the only question you will be asked during your interview. Focus your mind for your pitch by pretending that this is the only chance you will have to tell someone why they should hire you.

 2. Why should I give you the job?

What employers want to know here is what makes you special. Don’t be generic and say you have five years of experience in the industry and worked on various projects in all aspects of event management. Everyone could say the same.

Consider the job role and talk about what you personally could bring to the role. What specific experience do you have that would be beneficial in this role?

3. Tell me about an event that you have worked on that went well.

Here an employer is looking to find out more about what you consider to be ‘went well’. Rather than being too general and saying ‘it was a great event, everyone was happy and everything went to plan’, offer more specific examples.

For example, say something like:

‘This event went well because not only did everything run smoothly, but we increased delegate numbers by 15%, increased revenue by 25% by introducing sponsorship packages and we adhered to the budget. The company received some fantastic testimonials we could use in our marketing materials as a result of the event.’

4. Tell me about an event that didn’t go well.

Beware of the danger! Like the previous question, the employer is interested in hearing what you consider to be ‘didn’t go well’, and more importantly, how you dealt with it. If you talk too much about how the event didn’t go well and then stop at that point and move on to the next question, you’re not going to leave a good impression.

Try something like this:

‘I was involved in an event last year where a number of things didn’t go well. We arrived at the venue to find that we couldn’t get power to the AV system which would have been a disaster. After working with the venue to solve the problem, I realised we needed outside support. Fortunately I have good connections with all of our suppliers so I was able to get a generator brought to the venue in time for the event to start. After that mishap, the event was a success and I learned a valuable lesson.’

This shows how you remain calm under pressure, sought to solve the problem with the people around you and ultimately had to demonstrate your resourcefulness by contacting a supplier to get a generator delivered and installed at short notice. It also shows that you can successfully build and develop relationships with suppliers.


Bonus Tips for Your Interview


5. Personal examples and stories will set you apart.

An interviewer may be seeing lots of people in the same day, so you want to be memorable for all of the right reasons. By using personal stories and examples of previous projects, you are more likely to ‘stick in the mind’ of the interviewers which is great when they assess who they want to give the job to.

6. Be positive.

Is your cup half full or half empty? The events industry is a people business that requires a positive can-do attitude. There are times when it’s right to be skeptical or cautious, but most employers will want people on their team who can energise themselves and not sap other people’s energy by their negativity.

7. Demonstrate that you’ve done your research and use it in your answers.

What’s the point in doing research and setting up Google Alerts to find out all there is to know about your potential employer if you don’t let them know you have done it? Try to use your new-found knowledge naturally in your interview answers.

Now that you have your interview questions nailed and your personal stories ready to go to impress your potential employer, all that’s left to do is put on your best smile and do your best!

Good luck on your interview and we hope you get the job!


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