Make Events’ successful PIVOT strategy sees the continuation of the company opening new revenue streams to fight against the global pandemic, as well as the requirement to hire two significant new roles.
As part of their new service offerings, they have identified two permanent and significant senior hires, Head of Content Development and Head of Design for Make Events, alongside a restructuring of the team to ensure continued success.
Holly Moore, Founder and CEO comments: “We are continually looking to PIVOT to not only survive this challenging period but to thrive. The hire of Mark Leeming as Head of Content Development will support our overall brand proposition as we create a stronger intuitive service offering. The recruitment of Elliot Garner as Head of Design further establishes our investment in the Content Studio, as we establish a dedicated design function for our new and existing clients.”
Elliot has worked in a number of event agencies during his 7-year career. His work ethic is accustomed to working in a fast-paced environment juggling a broad range of corporate jobs and is experienced in working with some very established client names such as Travelodge, Very, Hitachi and Superdry. His unique ability to be flexible in his approach makes him the perfect recruit for an event company as he can design collateral that blends both digital, print and live experiences.
Elliot comments: “Accepting the role of Head of Design at an agency like Make Events is an exciting opportunity for me. Working in an agency that is fast paced, reactive and creative, enables me to have a diverse role where every day is different. I look forward to what the future holds.”
Mark comes from a film and photography background and has developed his skill set in the arts and entertainment field. He has worked in a multitude of industries including Film, TV, Theatre, Fashion and Creative Direction. He has a huge passion for eclectic art, foreign film and interiors which is often filtered throughout his work.
Mark comments; “I am first and foremost a creative storyteller and love to combine my skillset to engage an audience. I’ve always wanted to work in a company that recognises the integral role of creative content in defining the proposition and service offering of the agency. The work we are creating here is always fresh and unique and I am excited about what we will deliver for our clients in the future as we move forward together”
Holly continues: “We are still in the process of recruiting and interviewing for the position of MD for Make Events, which will be fundamental to ensure the continued growth and success of the company.
“Along the way there have been some necessary redundancies, but these have been kept to a minimum and the company continues to support these individuals in the next step of their careers.
“With the events industry landscape changing week by week, we believe it is our positive approach to the situation that has seen us succeed. We hope to be able to continue to deliver exceptional events, both live and virtual, as well as grow our new services which will require further recruitment.”
Over the last 6 months, Make Events has expanded their services to include; virtual events, a content studio offering graphic design, branded printing, video creation and photography, expanded their prop shop, created a bespoke gift box solution and re-branded its sister company, HM Events, offering private parties.