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How to Write Winning Proposals That Get You Event Sponsors

  • Jenna Potter
  • Picture of Jenna Potter
  • 10th June 2019

Finding great sponsors for your events is one of the best ways to earn revenue and build professional relationships with other people in the industry.

In this post, we’re outlining four ways that you can improve your event sponsorship proposals to get more deals closed. Let’s jump in!



1. Make your proposal emotional

No one wants to see another boring proposal full of graphs, numbers and nothing else. Give your potential sponsors the opportunity to connect with your event with an emotional proposal that includes the story of your brand, your mission and reasons why you’re driven to putting your heart and soul into making this event successful.

Now that’s a much more captivating way to get someone’s attention.


2. Include stats in your proposals

Once you have outlined your proposal with an emotionally captivating story and you have really sold the mission of your event to potential sponsors, it’s time to throw in those impressive stats that will make sponsoring your event a no-brainer.

Have you run this event before and gotten amazing feedback or results? How many attendees will be there? How much press coverage have you had?

Find ways to show off your event with tangible evidence that proves you’re worthy of someone’s investment!


3. Tell your potential sponsors who your audience is

Your sponsors will need a clearly defined description of who your event attendees will be so they can make a decision on whether sponsorship will be worthwhile or not. At the end of the day, your sponsors need confidence that investing money into your event will lead into a positive return on investment for their business. The only way to achieve that is to have your event attendees be the same as their target customer. In your proposals, clearly define the demographic and psychographic information about your audience including their age, gender, job title, challenges, desires, etc.


4. Clearly define the incentives that the sponsor gets

This is the most important part of your sponsorship proposal. You need to sell the idea of sponsoring your event via the incentives that the sponsor will get. Do they get their logo splashed across a giant banner at the welcome entrance? Do they get to be promoted regularly in your email newsletters?


These are the questions you need to prepare for and answer before you ask them for a sponsorship, otherwise they won’t be driven by what benefits they will get from the sponsorship. Prove to your potential sponsors that they will have an amazing experience from beginning to end by sponsoring your event.

With these four tips to securing sponsors for your events, you will be well on your way to getting brands invested in you! We hope you found this post helpful, and as always, we are always here to chat on Twitter at @chs_group.


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