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8 Actionable Steps for Event Planners to Get More Clients

  • Jenna Potter
  • Picture of Jenna Potter
  • 17th February 2019

The #1 rule of freelancing or owning your own business is that you should always be prospecting for new clients. While you may be breezing by with your current roster of clients or sitting back and letting the referrals roll in, you cannot count on this wave lasting forever.

In order to successfully grow your business, you must be on the hunt for new opportunities.

Here are 8 tips for you on how to get new clients for your event management business.


getting more clients


1. Ask for testimonials from your current happy customers



Testimonials are a great form of social proof that show off to your prospective clients that other people have found your services trustworthy and helpful. Most people need some kind of validation before handing over their hard earned money to an event planner, so testimonials are an excellent and easy way to gain their trust.

To request a testimonial, reach out to your happiest past clients and ask for a short testimonial (2-3 paragraphs) to use for promotion. If you want to make their job easier, write a testimonial yourself and ask them to approve the words and give you permission to publish.


2. Attend networking events


 networking events

Many event management projects come about through connections and knowing the right people. One of the best ways to strengthen and grow your professional network is by attending local networking events for businesses. You can find local events to attend on Eventbrite or Meetup.


3. Create Facebook ads


facebook ads

There are endless options you can do with Facebook ads to promote the actual events you’re managing, but did you know that creating Facebook ads to promote your event management business is effective too? You can promote your business to Custom Audiences including people who have visited your website, people who have engaged with your Facebook page before, and more.


4. Be active on LinkedIn


 linkedin-sales-navigator-403843-unsplash (1)-1

There’s no doubt about it - LinkedIn is the best social media platform for B2B sales and marketing (business-to-business). Most people don’t know about all the features LinkedIn have released in the past year including video sharing, improved Company pages and Events (coming soon!) Optimising your LinkedIn profile and engaging with your connections regularly can lead to big business. LinkedIn even have paid features to boost your sales including Sales Navigator - you can try it out for free for one month before you bite the bullet and get a paid subscription.


5. Create case studies for your website


case studies

Just like testimonials, case studies are another great form of social proof to include on your website. Think about the projects you are most proud of and want to shout about to the world. Ask your client if you have permission to write up a case study on their event and include real stats and figures that show off the success of the event. Top it all off with testimonial quotes and visuals like photos and videos from the event to give a true feel for how much of a superstar event planner you are.


6. Offer a free consultation


free consultation 

Every client has their own unique event needs. No matter how long you spend perfecting your website, you won’t be able to speak to the individual desires of each client. That’s where the handy free consultation comes in - an opportunity for prospective clients to speak to your directly and discuss their event needs without committing to your services just yet. While giving away your time for free might make you want to run for the hills, most of the time your efforts will pay off two-fold. Being able to customise your event proposals to your clients’ individual needs and actually get them on the phone for a human to human conversation will be way more effective than any general online marketing will ever be.


7. Get active in Facebook Groups


facebook groups

Engaging with online communities is a great way to meet new people and potentially earn new business. One of our favourite ways to engage with other industry professionals online is through Facebook Groups, including the 13,000+ members Delegate Wranglers group. Delegate Wranglers even have a time dedicated for freelancer discussions in their Freelancer Hour every Monday from 19:00-20:00.


8. Create helpful content


 create helpful content

Finally, one of the best ways to earn your status as an authority in the events industry is by producing genuinely helpful content. There are tons of ways you can go about this depending on what method interests you most, including but not limited to, making videos, writing up blog posts or rounding up your favourite links of the week in a Weekly Roundup (we do this every Friday - sign up to receive your copy here). The list of ideas doesn’t end there - be creative and make up your own! The point is to be less promotional and more helpful so you can build your own community of industry professionals who trust and value your opinion.


We hope these tips help you get more clients for your event management business!

If you want to receive more training like this AND meet over 230 hotels, venues and event suppliers from acros the UK to add to your little black book, you won’t want to miss our 10th anniversary Conference & Hospitality Show in Leeds.  We are the largest MICE exhibition outside of London!

It’s free to attend and we have BIG plans to make it extra special this year, so grab your ticket now.




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