Let’s be honest, when was the last time you clicked on a Google result that wasn’t in the first three results on the first page?
Making sure your hotel or venue is ranking on the first page for relevant search results is essential for getting the kind of traffic you need to to your website. Otherwise, you’re getting lost in the Google backlog, never to be discovered.
Whether you’ve never heard of SEO (search engine optimisation) before or have experience in it, this guide will help you take the right steps to getting your hotel or venue on the front page of the search results, so that you can win new business.
Let’s get into it.
1. Do keyword research
Keyword research is necessary to make sure you’re using the right words on your website. You will get more traffic, calls and emails coming from your website if you’re naturally including “keywords” that your target clients are searching for in Google.
Fortunately, there are lots of free keyword research tools available online. Start typing in keywords you think your customers would naturally type into Google, such as “hotel for corporate retreats [city]”.
Use the keyword research tools to find keywords that have a high search volume (anything above 100 searches per month is worthwhile) and as low competition as you can manage.
Here are some excellent free keyword research tools to get you started:
For a beginner’s guide on how to do keyword research, you can read this excellent guide from Hubspot.
2. Update your meta titles & descriptions
Once you have your list of 5-10 target keywords for your hotel or venue website, you can start updating your meta titles and descriptions. This is the title & description people see when your hotel or venue shows up in the search results.
Here’s an example:
A good rule of thumb is to include the keyword that people are searching for closer to the beginner of the title, include a unique selling point and then follow it up with your hotel or venue name.
For example, for the page on your website highlighting your corporate meeting spaces, a strong title would be:
Corporate Meeting Spaces | State of the Art Technology | Venue Name
You should keep your title to a maximum of 70 characters and your descriptions should be a maximum of 150 characters. You can test how it’s going to look on Google before committing to your changes by using this website.
Your meta description isn’t as important for Google rankings, but they can still be the reason why someone decides to click through on your search result. Summarize the website page in a clear, exciting way.
3. List or claim your hotel on Google My Business
Whenever you’re searching for a business that has an in-person location, Google will display a box in the right sidebar showing you information like their address, contact information, ratings, and opening hours. This is a Google Business listing and you can claim and optimise yours in a few simple steps.
After you have claimed your listing, you can update any information to keep it accurate, add beautiful photos of your venue/hotel to entice people to click and also respond to reviews that are posted by customers.
To add or claim your business listing for your hotel or venue, follow Google’s simple steps here.
SEO reaches far and wide and there are endless things you can do to improve your chances of ranking #1 and reaching your clients, but these three tips will get you on the right track to making some serious improvements to your site. We hope you found this post helpful - let us know if you want us to make a part 2 with more tips for boosting your rankings on Google as a hotel or venue.
Let us know your thoughts by tweeting us at @chs_group.